Modern consumers find their way to the business reviews website Yelp! for information on everything from restaurants and dentists to plumbers and surgeons – but the small business community sees Yelp!'s sales tactic as extortion. This documentary takes an investigative look into accusations that the online marketing giant is running a mob-like extortion racket against business owners who can't afford to keep up, and asks whether Yelp! genuinely has an interest in supporting the best local businesses, or are they a pay-to-play advertising platform?
Directed by Kaylie Milliken